Hola!
I was born in Argentina in the fall of 1983, as the country was returning to democracy. Art and graphic design have always been passions of mine. As a child, I created a family newspaper with my brothers, and as a teenager, I edited the magazine of my youth movement.
From 2001 to 2003, I studied graphic design, followed by postgraduate studies in visual communication at the Faculty of Architecture in Rosario from 2005 to 2007. I then worked as a freelance graphic designer in Argentina, focusing primarily on corporate design and brand identity.
In 2008, I made aliyah to Israel and joined Haaretz as a designer on the News desk. I later moved to the Digital Department of the Haaretz Group, where I worked as a UI/UX designer.
I’m currently a UX/UI Team Leader at Keshet Media Group, where I lead design teams and drive end-to-end UX/UI design across high-traffic consumer media products. I combine user research and data with business and engineering goals to create intuitive experiences that increase user engagement and retention.